Craving a healthy, delicious all-natural boost? Take a hydration vacation from sugary sodas and sports drinks with Vita Coco 100% Pure Coconut Water. (No bikini required!) Made with the pure coconut water taken from young, green coconuts harvested in the north of Brazil, and naturally full of potassium and four other essential electrolytes to enhance the hydration process, this fresh, clean-tasting beverage will help replenish your body as it quenches your thirst.The Vita Coco Story
One evening in a Manhattan bar in February 2003, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil. When asked what they missed most about their country, one of the girls, without hesitation, answered "agua de coco." Coconut water, she explained, is the most nutritious and delicious drink in the world.
The rest, as they say, is history. Two years later, the two successfully brought Vita Coco to market in a handful of stores along the East Coast. Since that fateful night in Soho in 2003, Vita Coco has not only carved a new market in the non-carbonated beverage business and redefined the alternative sports beverage category, but has also created the one of the fastest growing lifestyle beverages in North America. Now available in over 10,000 retail stores nationally, Vita Coco is a major beverage brand with a cult-like brand loyalty.